Reference this guide when making any materials promoting or involving Logan&Dave.
The information is simple, and those familiar with the brand will already have an understanding of the elements outlined in this guide.
The trick is to adhere to them - reference this document often, resist the urge to deviate from the guidelines provided here, and ask questions when you find a situation that forces you to go away from these rules.
The result will be a consistent brand aesthetic across the board, creating a lasting impact on those who interact with Logan&Dave.
Contact logan@logananddave.com with any questions or concerns. We’re here to help.
Download the full walkthrough of our brand guidelines. It covers language, logos, colors, fonts, and usage examples.
Download Brand Guidelines
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These files are for use as accents, and don't serve as a standalone wordmark.
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Use these for profile pictures on things like Zoom, LinkedIn, etc. Sometimes you can use a big image but it will still scale down small for your avatar in comments and on mobile devices.
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RGB: 0, 47, 32
CMYK: 91, 62, 60, 57
Pantone: 547 CP
HEX: #00252A
RGB: 228, 234, 241
CMYK: 9, 4, 2, 0
Pantone: 7541 CP
HEX: #E4EAF1
RGB: 246, 141, 57
CMYK: 0, 54, 87, 0
Pantone: 715 CP
HEX: #F68D39
RGB: 176, 221, 221
CMYK: 29, 1, 9, 0
Pantone: 565 CP
HEX: #9FA1A4
This guide assumes you have the commercial license to use these fonts.
